Personal Branding and Freelancing

Course Code CJRL-720
Lecture hours per week 3 (7w)
Lab hours per week
Course Availability: Open

Journalists today face a radically different labour market. Rare is the full-time staff job at a publication; even rarer are those positions that offer job security and benefits. Today’s journalists must compete for work in a “contract economy” where competition for jobs is ruthless and only the best rise to the top. Not only does one need to be able to sell and tell the story, they need to be able to sell themselves.

This course focuses on developing the entrepreneurial skills essential to becoming a successful freelancer and developing an identity as an independent content producer. It’s an opportunity to hone pitching, writing, editing and presentation skills in order to better compete in today’s digital media market.