Led young Colleges Enrolment Services (Student Hubs) will be closed from 12:00pm – 2:00pm on Tuesday, December 18, 2018 at Progress Campus and Morningside Campus. Story Arts Centre and Ashtonbee Campus Enrolment Services will be open regular hours.

Media Research Data and Analyses

Course Code AMED-703
Lecture hours per week
Lab hours per week
Course Availability: Open
Description: Effective advertising campaigns require effective message delivery in order to make sure the campaign is seen by the right people the right amount of times with the right amount of impact. This course will introduce students to key research databases used in the industry such as PMB, NadBank, COMB and AC Nielsen (product spending/sales). They will learn the methodology each company uses to collect information and how to run the programs. Students will then learn to analyze and apply the information to develop target audience profiles, brand and product category profiles and analysis of media measurement.
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