Most College offices will close at 4 pm on Thursday, April 18. There will be no classes and office services on Good Friday, April 19. Regular classes and office services will return on Monday, April 22.

Media Relations

Course Code CN-720
Lecture hours per week
Lab hours per week
Course Availability: Open

In this course, students examine how the communicator develops and fosters effective relations with the news media to achieve specific communications goals. Developing familiarity with media directories, creating targeted media lists, pitching stories to the media, monitoring media coverage, framing answers to questions from the media and designing special events to attract media attention are examined and practiced. Methods of instruction will include interactive, team-based learning, case studies, lectures and guest speakers. * Minimum C grade required