Most College offices will close at 4 pm on Thursday, April 18. There will be no classes and office services on Good Friday, April 19. Regular classes and office services will return on Monday, April 22.

Media for Account Managers

Course Code AAM-704
Lecture hours per week
Lab hours per week
Course Availability: Open
Description: Media alternatives are in high growth. Students will learn what is involved in planning media campaigns that best fulfill a client’s communication goals. Emphasis is placed on problem solving and developing strategy by evaluating media in terms of its efficient target audience delivery and effectiveness in reaching and communicating with consumers.