Watch the 2019 Convocation Ceremonies

Marketing Analysis

Course Code MKTG-226
Lecture hours per week
Lab hours per week
Course Availability: Open

This course introduces students to the resources, tools and techniques used to perform strategic marketing analyses. Students who complete this course successfully will have demonstrated the ability to obtain and reference sources of data relevant to marketing decision-making, select and apply appropriate analysis techniques, transform data into relevant, actionable recommendations, and communicate their findings persuasively, both in writing and in a presentation.

Course Outline MKTG-226.pdf