Most College offices will close at 4 pm on Thursday, April 18. There will be no classes and office services on Good Friday, April 19. Regular classes and office services will return on Monday, April 22.

Integrated Marketing Communications

Course Code MKTG-428
Lecture hours per week
Lab hours per week
Course Availability: Open
Description: This course is a senior level marketing communications course which integrates the five promotion strategies into a cohesive communications campaign. The course will require the student to complete and present a detailed integrated communications campaign.