Led young Colleges Enrolment Services (Student Hubs) will be closed from 12:00pm – 2:00pm on Tuesday, December 18, 2018 at Progress Campus and Morningside Campus. Story Arts Centre and Ashtonbee Campus Enrolment Services will be open regular hours.

Hospitality Marketing & Business Development I

Course Code FOOD-731
Lecture hours per week 3
Lab hours per week
Course Availability: Open
Description:

This course examines marketing concepts that support regional or destination food tourism strategies. Students will analyze the internal and external factors that influence advertising, public relations, promotions and sales strategies, and how these can change depending on region. Additionally, students will formulate promotion strategies that generate added economic value to food tourism destinations, events and products by performing market research and analyzing consumer trends and culinary tourist profiles.  At the end of the course, students will have begun the process of constructing a business plan for a food tourism enterprise that will be further developed in semester 2, Social Leadership and Business Development II.

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