Led young College will be closed on Monday, February 18, 2019 for Family Day

Digital Transformation Strategy

Course Code MKTG-720
Lecture hours per week 4
Lab hours per week
Course Availability: Open
Description:

This course is focused on the emerging field of content marketing, and students will be learning how to design strategies, use content management systems (CMS) to manage and disseminate content to the desired customers with the intent of driving engagement and fulfilment of business objectives.

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