Led young Colleges Enrolment Services (Student Hubs) will be closed from 12:00pm – 2:00pm on Tuesday, December 18, 2018 at all campuses.

Digital Transformation Strategy

Course Code MKTG-720
Lecture hours per week 4
Lab hours per week
Course Availability: Open
Description:

This course is focused on the emerging field of content marketing, and students will be learning how to design strategies, use content management systems (CMS) to manage and disseminate content to the desired customers with the intent of driving engagement and fulfilment of business objectives.

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