Most College offices will close at 4 pm on Thursday, April 18. There will be no classes and office services on Good Friday, April 19. Regular classes and office services will return on Monday, April 22.

Consumer Behaviour: Why We Buy What We Buy

Course Code SOC-302
Lecture hours per week
Lab hours per week
Course Availability: Open

This course provides students with the knowledge and skills to examine the processes involved in the selection, purchase or use of products, services or experiences. Students will construct a model of decision making which includes the buyer’s personality, motivation and environment. The interplay between consumers as individuals and their culture and subculture will be used to critique marketing and advertising campaigns.