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Consumer Analysis is a course that provides marketing students with an opportunity to learn about the many influences that affect consumer purchasing behaviour, to use Environics Analytics' proprietary ENVISION software to create and analyze target markets and to apply the results of these analyses to the creation of a targeted and integrated marketing strategy. Note: While a few of the readings in this course are drawn from a textbook that is also used in GNED106-Consumer Psychology, this course has been specifically designed to complement the GNED106 course. That said, students do NOT need to complete GNED106 to be successful in Consumer Analysis.