Most College offices will close at 4 pm on Friday, May 17. There will be no classes and office services on Victoria Day, May 20. Regular classes and office services will return on Tuesday, May 21.

Category Management

Course Code BMAB-721
Lecture hours per week 3
Lab hours per week 0
Course Availability: Open

This course examines category management in the beverage alcohol industry. Category management is a process through which similar product categories are managed as strategic business units. A key feature of category management is its highly analytical/data driven orientation. The purpose of the category management is to optimize shopper satisfaction and enable the retailer to manage the category so that it fulfils its desired role. Managing product assortment, sku/inventory management are key concerns.