Led young Colleges Enrolment Services (Student Hubs) will be closed from 12:00pm – 2:00pm on Tuesday, December 18, 2018 at Progress Campus and Morningside Campus. Story Arts Centre and Ashtonbee Campus Enrolment Services will be open regular hours.

Category Management

Course Code BMAB-721
Lecture hours per week 3
Lab hours per week 0
Course Availability: Open
Description:

This course examines category management in the beverage alcohol industry. Category management is a process through which similar product categories are managed as strategic business units. A key feature of category management is its highly analytical/data driven orientation. The purpose of the category management is to optimize shopper satisfaction and enable the retailer to manage the category so that it fulfils its desired role. Managing product assortment, sku/inventory management are key concerns.

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