Business, Entrepreneurship and Innovation

Course Code FTVB-706
Lecture hours per week
Lab hours per week
Course Availability: Open

This course focuses on both the strategic and tactical issues of setting up a production company, opening shop and doing business. With an emphasis on the unique challenges faced in the entertainment industry, the course will cover the legal and financial challenges of operating a small to medium sized business as well as the marketing and sales skills necessary for that business to thrive. Students will examine various current business models.