Brand Management

Course Code MKTG-228
Lecture hours per week 4
Lab hours per week
Course Availability: Open
Description:

This course describes the characteristics of successful world brands and what they mean to the global organization. It will describe to managers how to develop, manage and protect brands which are cornerstone of successful product and services marketing.

The course uses an approach so that successful brand strategy is achieved by placing critical issues into a conceptual framework.

Course Outline MKTG-228.pdf