Led young Colleges Enrolment Services (Student Hubs) will be closed from 12:00pm – 2:00pm on Tuesday, December 18, 2018 at Progress Campus and Morningside Campus. Story Arts Centre and Ashtonbee Campus Enrolment Services will be open regular hours.

Advertising Media Selection

Course Code CA-201
Lecture hours per week
Lab hours per week
Course Availability: Open
Description: Building on knowledge gained in CA 101 Introduction to Advertising and CA 103 Advertising Research, students will learn how to plan media campaigns that best fulfill a client's communication goals. Emphasis is placed on: problem solving and developing strategy by evaluating media in terms of its efficient target audience delivery and effectiveness in reaching and communicating with consumers; and supporting the decisions made and presenting them in an objective yet persuasive manner. *Minimum C grade required