The deadline to confirm your offer of admission is Wednesday, May 1. Confirm your offer today by logging into your account

Creative Concept Development

Course Code CA-120
Lecture hours per week
Lab hours per week
Course Availability: Open

Big ideas are only big if the creative idea is based on sound thinking and strategy. Students will learn the principles of insight, strategy and idea generation; connecting creative concepts with brand strategy; and how to evaluate an advertising concept.