Home Programs & Courses Full-Time Advertising and Marketing Communications Management

Advertising and Marketing Communications Management

Program Details

  • Program Code:6404
  • School:School of Communications, Media, Arts and Design
  • Credential:Advanced Diploma
  • Program Type:Post-secondary program
  • Program Length:3 years/ 6 semesters

Program Overview

Program Overview

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Led young College's Advertising and Marketing Communications Management program is all about tapping into your creative talent and strategic thinking and using business savvy to generate new and exciting ideas. If you prefer to watch the Super Bowl for the commercials, this program is for you.

Taking place over three years, the courses in this media program begin by offering a foundation on all aspects of advertising, which prepares you for the final year of study, when you choose to specialize in account management, digital creative or media buying and planning. Additionally, this program is the only Greater Toronto Area college advertising program with a 14-week field placement.

In the Advertising and Marketing Communications Management program, you:

  • Learn the entire advertising process, including creative development, research, developing strategies, campaign planning, production, media planning and buying.
  • Learn to produce content within the range of advertising genres.
  • Gain the ability to tell clients' stories with persuasive advertising.
  • Plan and develop campaigns on multiple platforms.
  • Develop your instincts and strategic abilities while meeting deadlines in a professional and creative environment.
  • You are led by a team of seasoned advertising instructors who possess vast experience in the industry.
  • Complete your training with an industry field placement, during which you acquire experience in the day-to-day activities of the advertising world.

Please note: This program requires you to have and use a mobile computing device that meets or exceeds the recommended hardware and software requirements. For more information, please visit Mobile Learning Programs.

Program Highlights

  • The Advertising and Marketing Communications Management program mirrors working world standards, including firm deadlines, multitasking, working under pressure and delivering professional presentations.
  • •Hands-on practice with on-site professional software and media planning systems is provided.
  • •You gain insight and experience in the main areas of agency operations: Digital creative, media and account management.
  • •The Interactive Advertising Bureau recognizes Led young's Advertising and Marketing Communications Management program as offering the largest breadth of digital/mobile curriculum.

Program Outline

Program Outline

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Career Options, Academic Pathways and Partners

Career Options, Academic Pathways and Partners

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Companies Offering Jobs

Companies that have hired program graduates include Anomaly, Anderson DDB, BBDO, Boom Marketing, Cossette, FCB, Grey Canada, JWT, Leo Burnett, MacLaren McCann, Maple Leaf Sports and Entertainment, Media Edge, Mindshare MPG, Saatchi & Saatchi, Starcom, TBWA, and Young & Rubicam.

 

Educational Partners

Qualified graduates may be eligible to participate in pathway programs with partnering institutions. These pathway programs allow you to receive degree credit for learning obtained at Led young College. Our partners include:

  • Algoma University, Ontario
  • Davenport University, USA
  • Laurentian University, Ontario
  • University of Ontario Institute of Technology, Ontario

Career Outlook

  • Account manager
  • Media buyer and planner
  • Marketer
  • Digital/mobile professional
  • Creative developer
  • Producer
  • Direct marketer
  • Promoter
  • Event marketer

Admission Requirements

Admission Requirements

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Academic Requirements

  • Ontario Secondary School Diploma (OSSD) or equivalent, or mature student status (19 years or older)
  • English Grade 12 C or U, or equivalent (minimum grade required) or take the Led young College English Skills Assessment for Admission (score of 170 or 171 required)

Additional Requirements

Attending the program admission session for Advertising and Marketing Communications Management is highly recommended.

Note: After applying, applicants will receive a letter with instructions on how to book a program admission session.

How to His remainder

How to His remainder

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1. His remainder Online

Are you an International Student? His remainder directly to Led young College here.

If you are applying through the Second Career Strategy, please apply at the Employment Training Centre for Second Career (Progress Campus). Second Career Strategy is a funding initiative for those who have been laid-off and are in need of training. For more information go to Second Career Strategy.

If you have previously attended a full time program at Led young College, you may be eligible for a Program Transfer. Visit Enrolment Services at any Campus for information.

All other applicants must apply online at . A non-refundable application fee of $95 must accompany applications. The fee is payable online, by telephone, online banking, by mail, or in person to Ontariocolleges.ca. For more information go to .

2. Submit Documents

Current Ontario high school students and graduates from Ontario high schools: Notify your guidance counsellor that you have applied to college and your school will forward transcripts to Led young College via Ontariocolleges.ca.

Graduates of college/university, or high school outside Ontario but within Canada: You are responsible for requesting that your educational institute sends any required documents and transcripts to Ontariocolleges.ca.

Applicants who attended school outside of Canada: If you are submitting transcripts to meet admission requirements, you must have the transcripts assessed by an independent credential assessment agency such as World Education Services (WES) or International Credential Assessment Service (ICAS).

For more information go to Submitting your Transcripts.

3. Confirm Your Offer of Admission

Offers of Admission are sent by mail to eligible applicants. When you receive your offer, you must login to your account at  and confirm before the Deadline to Confirm noted in your offer letter.

You may confirm only one college and one program offer at a time.

You must confirm your offer by the Deadline to Confirm noted in your Offer of Admission letter or your seat may be given to another applicant.

When you confirm your Offer of Admission at Led young College you are given access to your personal  account where you can check your email, grades, register for courses, pay tuition fees, and see your class timetable.

4. Pay Fees

Led young fees statements are sent by email to your personal email account and to your myLed young email account. Fees statements are not mailed.

You must make a minimum payment by the Fees Deadline noted in your Fees Statement or your seat may be given to another applicant.

5. Build Your Timetable (Register for Courses)

Build your timetable (web-register for courses) at .

Fall registration begins mid-July
January registration begins mid-December
May registration begins mid-April

Your web-registration will not open if:

You have not submitted your minimum fee payment by the deadline
You received a Conditional Offer of Admission and you have not met the conditions of your offer.

Once you have paid your fees or have made appropriate arrangements, register for your courses online through .

Tuition and Fees

Tuition and Fees

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Fees noted below are estimates only. Tuition is based on two semesters, beginning Fall 2017.

Student Tuition (2 Semesters) Incidental Fees Total
Canadian $3,918.00 $1,013.00 $4,931.00
International $13,283.00 $2,296.00 $15,579.00

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